Knowledgebase

In the digital age, a website is more than just an online business card — it's your store, portfolio, and lead generator rolled into one. At Idea To Plan, we help Kenyan individuals, businesses, and organizations design websites that not only look good but perform brilliantly.

This guide will walk you through key elements of web design that enhance user experience, drive conversions, and reflect local relevance.

Understand Your Audience

Start with knowing who you're designing for. Kenyan users, whether in Nairobi, Mombasa, or Kisumu, want fast-loading, mobile-friendly sites that are easy to use. Many access sites through mobile phones, so responsive design is non-negotiable.

"Design for people, not just pixels. A functional website is a successful website." — Idea To Plan

Key Elements of a High-Impact Website

Here’s a breakdown of elements every business site in Kenya should prioritize:

Design Tips from Idea To Plan

• Use whitespace wisely: Don’t cram too much information on one page.
• Choose readable fonts: Avoid overly decorative text—legibility is key.
• Use professional images: Avoid pixelated or unrelated stock photos.
• Include social proof: Showcase testimonials from Kenyan customers or partners.
• Prioritize accessibility: Make sure visually impaired users can navigate your site.

Navigation & Structure

Make sure your website structure is logical. Common navigation sections include:

• Home
• About Us
• Services
• Portfolio or Projects
• Blog or Resources
• Contact Page

Each page should clearly answer one question: "What do I want the user to do next?"

If You’re Selling Online

For eCommerce businesses in Kenya, be sure to:

• Show prices in KES (Kenyan Shillings)
• Offer mobile payment options like M-Pesa
• Include clear delivery and return policies

Connect With Confidence

Your contact information should be easy to find and include:

• Phone number with country code (e.g., +254)
• Email: support@ideatoplan.co.ke
• Contact form or support ticket: Submit a Ticket

Final Thoughts

Designing a great website means more than just aesthetics. It’s about function, clarity, and results. With Idea To Plan, you don’t just get a website—you get a smart digital experience tailored for Kenyan users.

Need a custom web design consultation? Submit a ticket or email us at support@ideatoplan.co.ke.